the challenge
To create an eCommerce site with custom features and back- office integration that reaches worldwide marketplaces. Framing Technology Inc. provides aluminum fabrication products and services to an industry filled with engineers and architects. They needed a quality design, with a “high tech” look and feel.
Aluminum is an international commodity and as such the cost fluctuates regularly. Keeping prices up to date on the website required constant manual data entry. Another issue holding back the online initiative was that Framing Technology’s customers wanted the company to cut their T-Slot aluminum stock to their specification.
Framing Tech’s largest problem though was a lack of traffic to their site and minimal online sales. It was imperative to gain and maintain search engine visibility to help the company reach its strategic goals.
launch project