FullScope IT
the challenge
FullScope IT, a Managed Services Provider (MSP) in Annapolis VA had recently merged with two other MSPs in New York and Arizona. The company has successfully help local and national businesses manage and secure their IT infrastructure for more than 20 years.
They needed to consolidate three websites into one and take their brand to the next level. The websites all suffered from mediocre designs, duplicate content, defused messaging and poor search engine visibility.
launch project
the solution
After a discovery process, we identified the company’s top revenue drivers and best keyword opportunities for search engine visibility. Next, we crafted information architecture and content marketing plans which aligned with the company’s core objectives.
Mountain Media’s design and marketing teams went to work on a brand refresh, a website design with a full content rewrite, and an SEO marketing campaign that focused on core revenue drivers.
The Benefit
With brand awareness, web visibility and client acquisition on the rise, FullScope IT now has a best in class website they are proud to have representing their brand.